News - October 2008 - Roll With It
A different variety of keyboard was the focus for design director David Fisher in a project for leading musical instrument and equipment manufacturer Roland. A core product - The Phantom X - Series Workstation - had been part of Roland's synthesiser product line since the beginning of the decade, aimed at professional musicians and serious amateurs, but needed a re-think.
The design teams take on the product was to tone down the rather typical 'spaceship-dashboard' look of most products in this sector and differenciate the product through a subtler form of a series of materials finishes more commonly associated with the world of consumer electronics and AV equipment. The new concept keyboard would then allow Roland to have a clearly-defined market position in the recording studio, based on the product's premium contemporay aesthetic.
A different variety of keyboard was the focus for design director David Fisher in a project for leading musical instrument and equipment manufacturer Roland. A core product - The Phantom X - Series Workstation - had been part of Roland's synthesiser product line since the beginning of the decade, aimed at professional musicians and serious amateurs, but needed a re-think.
The design teams take on the product was to tone down the rather typical 'spaceship-dashboard' look of most products in this sector and differenciate the product through a subtler form of a series of materials finishes more commonly associated with the world of consumer electronics and AV equipment. The new concept keyboard would then allow Roland to have a clearly-defined market position in the recording studio, based on the product's premium contemporay aesthetic.
Labels: design product development, industrial designers, industrial product design, new product development, Product design, Product designers, product development
posted by Syntec Projects Shopfitters at 4:56 pm
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