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News - October 2008 - Roll With It

A different variety of keyboard was the focus for design director David Fisher in a project for leading musical instrument and equipment manufacturer Roland. A core product - The Phantom X - Series Workstation - had been part of Roland's synthesiser product line since the beginning of the decade, aimed at professional musicians and serious amateurs, but needed a re-think.

The design teams take on the product was to tone down the rather typical 'spaceship-dashboard' look of most products in this sector and differenciate the product through a subtler form of a series of materials finishes more commonly associated with the world of consumer electronics and AV equipment. The new concept keyboard would then allow Roland to have a clearly-defined market position in the recording studio, based on the product's premium contemporay aesthetic.

October 2008 - News. Experience Liquavista

Seymour Powell have teamed up with Liquavista, the display innovation company based in the United Kingdom, Holland and Hong Kong who have launched Liquavista ColorBright, the company's first displayplatform built usingit's patented electrowetting technology. Targeted at segment driven display applications including watches and mobile phones secondary display, it's unique combination of outstanding brightness in natural light and vivid colour range offers new legibility and design freedom to creators of design led electronic products.

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